Category Archives: BCM111

Nollywood: The Film Industry You’ve Never Heard of

Let me introduce you to Nollywood, the world’s second largest film industry!

Now until this week’s lecture I had never even heard of Nollywood and as an avid cinephile of both western and foreign films, I found it quite intriguing that I knew nothing about this film industry or the films it produces.

Nollywood finds its origins in the early 1990’s through the tradition of the Yoruba travelling theatre. the Nigerian town of Lagos “quickly became the mecca of video productions, making the sites of the consumption of the cultural product of Nollywood essentially parts of that cultural landscape.” (Okome 2007,p.4)

arugba_set-with-tk
Image courtesy of exclusiveafrica.net

The films of Nollywood are “films for the masses.” (Piberesima 2007). The industry releases just under 2000 titles a year, compared with  Hollywood which releases  on average 600 titles. The sheer amount of titles released makes Nollywood the second largest film industry in the world, just falling short of Bollywood.

Productions are extremely low-budget, shot on cheap cameras with each production costing roughly $25000-$50000 to make. What’s quite unique about this genre of film is that its productions are never professionally screened in a movie theatre, but rather are released straight to burned DVD’s.

Nollywood has elicited a “coming together” (Barber; cited in Okome 2007,p.6 )  of Nigerian communities .This can be seen in the phenomenon of “street audiences”, whereby audiences converge on the corners of streets, or pay a small fee to enter  a “video parlour” (often a disused hall or cramped space) to watch Nollywood films. “In this site of spectatorship, members do not have the comfort of a cinema house” (Okome  2007, p.7)

Economically, the business has created and sustained thousands of jobs for actors, film producers and crews. Nollywood makes $590 million in revenue annually, boosting the  economy tremendously.

-Lizzellbee 🙂

References:

Okome, O 2007, ‘Nollywood:Spectatorship, Audience and the Sites of Consumption’ Postcolonial Text, Vol. 3 No.2, pp 4-7.

TED 2007, A Tour of Nollywood,Nigeria’s Booming Film Industry,online video, June, viewed 19th August 2016, <https://www.ted.com/talks/franco_sacchi_on_nollywood?language=en&gt;

Nollywood Actors and Directors,image, exclusiveafrica.net, viewed 19th August 2016, <http://exclusiveafrica.net/2013/10/12/nollywood-cleans-up-franco-sacchi-explores-the-rapid-rise-and-teething-problems-of-africas-answer-to-bollywood/&gt;

 

 

 

The Pros and Cons of Globalisation

Globalisation can be defined as the “process of interaction and integration among the people, companies and governments of different nations, a process driven by international trade and investment and aided by information technology.” (Levin Institute 2015)

globalisation.jpg
Image Courtesy of Iastakatak.com

There is no denying that this process has caused a plethora of positive and negative implications for different cultures across the world.

One positive impact of globalisation is the “instantaneous… access to distant information and events. In this sense globalisation offers a sense of interconnectedness by facilitating interpersonal communication.. across geographic, racial, religious and cultural barriers .(O’Shaughnessey 2012, p.459)

The internet has given new affordances for global audiences to connect with one another through the content they produce, share and interact with. I can easily catch up with my host sister in Italy via a quick Skype call and through this process feel connected to her, despite us living on different sides of the world.

However one perceived negative of globalisation is the phenomenon of cultural imperialism. Cultural imperialism is defined as the process whereby a particular culture (for example USA) “spreads its values and ideas culturally,such as through media rather than through direct rule and economic trading. (O’Shaughnessey 2012, p.465) Many people argue that cultural imperialism and the dissemination of a particular cultures content could result in the loss of cultural diversity.

Personally I disagree with this. I think that globalisation has actually drawn more attention to previously unknown cultures and has eliminated (at least to a small extent) the ignorance that western cultures perpetuate towards non-western cultures.

Do you think the impacts of globalisation are predominantly positive? or negative? let me know in the comments below!

-Lizzellbee  🙂

References

O’Shaughnessey, M 2012,’Globalisation’ in Media and Society, 5th ed, Oxford University Press, South Melbourne, Vic. pp. 459-465.

Levin Institute, 2015 ‘What is Globalisation?’ Globalisation 101. web blog post, Viewed August 6th 2016, <http://www.globalization101.org/what-is-globalization/&gt;

Globalisation, image, iastakatak.com, Viewed August 6th 2016, <http://iastakatak.com/globailisation/&gt;